While Sendr can be used to personalise outreach across a wide variety of channels, including LinkedIn DMs, this article is focused on using Sendr video and voice outreach effectively through email.
The quick take: Links aren't your enemy, but boring, irrelevant emails are. When you use Sendr the right way, you'll actually improve your inbox placement while your click rates go through the roof.
If people are already in your database and you’ve reached their inbox before:
Keep things simple. You should be totally fine to share the video or voicenote GIF in the first email to their own personalized Sendr page. And if you can, send to your most engaged subscribers first. What happens? Your deliverability stays strong (or gets even better), and clicks increase because people are seeing content that's actually tailored to them.
If you're doing cold outreach:
Here's the proven strategy our team uses. The sequence looks like this:
Step 1 - The Warm-Up: Send your plain-text email with zero links. Just ask for a simple yes or no response (e.g. to receive a lead magnet or video tailored to them).
Step 2/3 - The Wow: Once they engage, that's when you send the personalized video and Sendr page. Notice you will only send the link after you've secured good inbox placement through Step 1.
Why does this work so well? Every reply you get boosts your reputation as a sender with email providers. Besides that, you're only sending links to people who've already shown interest. The result? Your click-through rates skyrocket.
And further top tip:
For big lists, start by testing 4 different versions of your first email to around 1,000 contacts each. You're looking for that magic number: 3 interested responses per 1,000 emails (that's about 1 in 350, which is the sweet spot). Once you find your winner, that becomes your go-to template.
Now here's what makes this work: If you're not confident on AI-generated copy via prompts (even just the opener), then personalize with their name and company. Those 4 initial email variations? Think of them like built-in spintax. Once you've picked your highest-performing email, then you can add proper spintax to create natural variation in that first email.
Finally - each GIF code you include in your emails is unique to that contact - which also aids deliverability, and you can set a custom domain or sub-domain for each of your Sendr pages.
Your quick setup checklist for outreach
Get your technical stuff right (SPF, DKIM, DMARC)
Warm up those email accounts and keep your lists squeaky clean
Stick to minimal HTML and never more than one link
Be consistent with your sender name and when you send
The bottom line: If you're emailing your warm subscribers, including a personalized video is totally fine with a sensible approach to volume. For cold outreach, test your way to the perfect warm-up email, then hit them with your Sendr magic once they're engaged.
Article published in collaboration with our partners, Outbound Company.