Overview
This automation listens for an Out-of-Office event from Instantly via webhook.
When triggered:
Instantly sends the lead data to Sendr
Sendr generates a personalized page
The lead is pushed to HeyReach
A LinkedIn connection request or DM is triggered
This workflow runs at the instance (campaign) level, giving you control over which campaigns activate the automation.
Critical Requirement
Leads in Instantly must have a LinkedIn Profile URL column populated.
This is required because:
The LinkedIn profile URL is passed into HeyReach
HeyReach requires the profile URL to send a connection request or DM
Without this field, the automation will not be able to trigger LinkedIn outreach.
What This Automation Does
When a lead is marked Out of Office in
Instantly:
Lead data is sent to
SendrA personalized Sendr page is generated
The lead is added to a list in
HeyReachA LinkedIn DM or connection request is triggered
No manual exports. No CRM sync required.
Step 1: Create the Webhook Trigger in Sendr
Go to Automations inside Sendr.
Click Create Automation.
Select Webhook Trigger.
Click Generate Webhook URL.
Copy the webhook URL.
This is the endpoint Instantly will send Out-of-Office data to.
Step 2: Configure Webhook in Instantly (Instance Setup)
Go to Settings in Instantly.
Click Integrations.
Select Webhooks.
Click Add Webhook.
Paste the Sendr Webhook URL.
Select the event:
Out of Office
Choose the campaign:
Select All Campaigns, or
Choose a specific campaign instance
Click Save.
Step 3: Test the Trigger
To send test data:
Open a lead in Instantly.
Change the lead status to Out of Office.
Save.
Now go back to Sendr:
Click Test Trigger.
Confirm the webhook payload appears.
You should see:
First Name
Last Name
Email
Campaign
LinkedIn Profile URL
Click Continue with Selected Data.
Step 4: Generate the Sendr Page
Add a new step → Generate Sendr Page.
Select your Sendr template.
Map the fields:
Sendr Field | Map From Instantly |
First Name | first_name |
Last Name | last_name |
LinkedIn URL | linkedin_profile_url |
Click Test to confirm page creation.
Sendr will return:
Page URL
Page Preview URL
Page ID
Step 5: Add Lead to HeyReach
Now we push the lead into HeyReach for LinkedIn outreach.
Add a new step → HeyReach.
Select the Lead List you want to send OOO leads into.
Map the required fields:
HeyReach Field | Map From |
First Name | first_name |
Last Name | last_name |
Profile URL (Required) | linkedin_profile_url |
Sendr Page | page_url |
⚠️ The Profile URL field is mandatory.
If this field is missing or empty in Instantly, HeyReach cannot send a connection request or DM.
Click Save.
Step 6: Enable the Automation
After confirming:
Instantly webhook fires correctly
Sendr page generates successfully
LinkedIn profile URL is mapped
HeyReach list is selected
All required fields are populated
Click Enable.
🔁 How Instance-Based Logic Works
Because the webhook is tied to selected campaigns:
You can scope it to a specific campaign
Or apply it across all campaigns
The automation only triggers when the Out-of-Office event occurs
This gives you structured control over re-engagement workflows.
What Happens Automatically
Once enabled:
A lead is marked Out of Office in Instantly
Instantly sends webhook data to Sendr
Sendr generates a personalized page
The lead is added to a HeyReach list
A LinkedIn DM or connection request is triggered
The entire flow runs in real time.
Summary
The Instantly → Sendr → HeyReach Out-of-Office automation turns OOO responses into structured multi-channel outreach.
By combining:
Instantly Out-of-Office triggers
Sendr personalized page generation
HeyReach LinkedIn automation
Campaign-level instance control
You ensure that no Out-of-Office lead is left unattended.
If you need help configuring your LinkedIn profile column or campaign-level webhooks, reach out via live chat and our workflow team will assist.