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Turn Sendr Video Plays into Slack Alerts and LinkedIn DMs

This guide walks you through setting up a Sendr → Slack → HeyReach automation so every video play becomes an actionable engagement signal.

Written by Ivan Noble
Updated over a week ago

What You’ll Build

When someone plays your Sendr video:

  1. Your team is instantly notified in Slack

  2. The viewer is automatically added to a LinkedIn Lead list

  3. A LinkedIn connection request or DM is triggered via HeyReach

Powered by:

  • Sendr

  • Slack

  • HeyReach

Step 1: Launch the Sendr Video Played Template

  1. Click the Automations tab.

  2. Select Browse Library.

  3. Select Slack logo and click view library.

  4. Choose the Sendr Video Played automation template.

  5. Click Continue.

Step 2: Connect Your Accounts

Before proceeding, ensure all integrations are connected:

Select Your Sendr Template

Choose the Sendr page template you want to track.

Important: If you plan to send LinkedIn DMs or connection requests, ensure your Sendr template includes a LinkedIn profile URL mapped as a custom variable.

Connect Slack

  • Select your Slack workspace.

  • Choose the channel where video play alerts should be sent.

Connect HeyReach

  • Select the HeyReach account that will send LinkedIn DMs or connection requests.

After confirming all connections:

Click Continue → then click Let’s go!

Step 3: Configure the Video Played Trigger

  1. Click the gear icon to customize the automation.

  2. Click Test to pull data from a Sendr test page.

  3. Click Wait for Webhook to listen for live trigger events.

Now open your Sendr page:

  1. Click Sendr Page to open your test page.

  2. Delete ?preview from the URL so it loads as a real viewer would see it.

  3. Click Play Video.

This action will send live webhook data into your automation.

Once data appears:

Click Continue with Selected Data.

Step 3: Configure the Video Played Trigger

  1. Click the gear icon to customize the automation.

  2. Click Test to pull data from a Sendr test page.

  3. Click Wait for Webhook to listen for live trigger events.

Now open your Sendr page:

  1. Click Sendr Page to open your test page.

  2. Delete ?preview from the URL so it loads as a real viewer would see it.

  3. Click Play Video.

This action will send live webhook data into your automation.

Once data appears:

Click Continue with Selected Data.

Video Played!

Name: {{First_Name}} {{Last_Name}}

Company: {{Company}}

LinkedIn: {{Profile_URL}}

Sendr Page: {{Sendr_URL}}

High-intent engagement detected

Click Save once your message is mapped correctly.

Step 5: Add Viewers to HeyReach

Now we’ll move high-intent viewers into LinkedIn outreach.

  1. Click the HeyReach step.

  2. Select the Lead List where you want viewers added.

Map the following fields from the Sendr webhook:

HeyReach Column

Map From

First Name

First_Name

Last Name

Last_Name

Profile URL (Required)

LinkedIn Profile URL

Sendr_Page

Sendr URL

The Profile URL field is required for LinkedIn automation.

If needed, paste the LinkedIn profile link from your test webhook to confirm correct dynamic mapping in your Sendr template.

Click Save once all required fields are mapped.

Step 6: Enable the Automation

After confirming:

  • Sendr trigger is receiving data

  • Slack message is mapped correctly

  • HeyReach fields are mapped

  • Lead list is selected

Click Enable to activate your automation.

What Happens Automatically

Once enabled:

  1. A prospect plays your Sendr video

  2. Slack notifies your team instantly

  3. The viewer is added to a HeyReach Lead list

  4. A LinkedIn connection request or DM is triggered

No manual follow-up required.

Why This Matters

Video plays signal strong intent. Instead of checking analytics manually, this automation ensures:

  • Your team reacts in real time

  • High-interest prospects are prioritized

  • LinkedIn outreach happens instantly

  • Engagement never goes unnoticed

In Conclusion

This automation transforms Sendr video plays into real-time Slack alerts and automated LinkedIn connection requests or DMs via HeyReach. By combining intent-based triggers with multi-channel outreach, you ensure high-interest prospects are followed up with immediately and efficiently.

Need Further Help?

If you experience difficulties setting up this automation, our team is here for you. Simply reach out via the live chat inside Sendr, and Ivan or one of our support specialists will be happy to walk you through the process step by step.

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