When building a personalized landing page in Sendr, one key decision is whether to use the Focus Message or the Header section - but you can’t use both. Each is designed for a different style of communication, so it’s important to understand the difference and choose based on your outreach goal.
The Focus Message Section
The Focus Message is designed to put your media front and center.
Ideal for video-first or audio-first messaging
Creates a Loom-style experience — the video or voice note becomes full-width
Comes with a short heading above the media (no subheading or CTA button)
Best for grabbing attention quickly and keeping the focus on the speaker
Use this when your message is best delivered through your voice or face - for example, a personal pitch, a product walkthrough, or a quick thank-you video.
The Header Section
The Header section is more structured and allows you to combine text with your media.
Includes a heading, subheading, and a call-to-action button
Media is embedded alongside the text, not full-screen
Great for text-based personalization - you can use variables like
{{first_name}}or{{company}}Allows for a more formal or marketing-style opening
Use this when you want to clearly communicate value in writing while still including a video or audio message. It’s also helpful when your CTA (like booking a call) is critical up front.
Which One Should You Use?
It depends on the purpose of your page:
Choose Focus Message when the media is the message - and you want a lightweight, video-first experience
Choose Header when you want to combine media with detailed text, variables, and a clear CTA
You can switch between them in the editor, but only one can be active per template.
Still unsure which one fits your campaign best? Feel free to reach out - we’re happy to help you decide.