What You’ll Build
When a lead is processed in Clay:
Clay sends row data to Sendr via webhook
Sendr generates a personalized page
The Sendr page URL and preview URL are sent back into Clay
Your Clay table updates automatically
Step 1: Create the Webhook Trigger in Sendr
Go to Automations in Sendr.
Click Create Automation.
Select Webhook Trigger.
Click Continue.
Click Generate Webhook URL.
Copy the Webhook URL provided.
This is the endpoint Clay will send lead data to.
Step 2: Send Data from Clay to Sendr
Now we’ll configure Clay to send row data to Sendr.
In Clay:
Open your Clay table (the one containing your leads).
Click + Add Enrichment.
Select HTTP API.
Configure the enrichment as follows:
Field | Value |
Method | POST |
URL | Paste the Sendr Webhook URL |
Headers | Leave empty |
Body (JSON) | Include lead fields |
Example JSON Body
{
"first_name": "{{first_name}}",
"last_name": "{{last_name}}",
"email": "{{email}}",
"company": "{{company}}",
"row_id": "{{row_id}}"
}
Click Save and run the enrichment on one row to test.
Step 3: Test the Webhook in Sendr
Return to Sendr:
Open your automation.
Click Test Trigger.
Send a test row from Clay.
If successful, you’ll see payload data like:
first_name: Ashley last_name: Adams email: [email protected] company: TechStars row_id: row_123abc
This confirms Clay → Sendr connection is working.
Click Continue with Selected Data.
Step 4: Generate the Sendr Page
Now we’ll create the personalized page.
Add a new step → Select Generate Sendr Page.
Choose your Sendr template.
Map the fields from the webhook payload:
Sendr Field | Map From |
First Name | first_name |
Last Name | last_name |
Company | company |
When you click Test, Sendr will generate a page and return:
Page URL
Page Preview URL
Page ID
This is the enriched data we’ll send back to Clay.
Step 5: Send the Page Data Back to Clay
Now we update the Clay table automatically.
Add another step → Select Webhook (POST Request).
Go to Clay.
Create a New Table Webhook inside Clay.
Copy the webhook URL from Clay.
Paste it into the Sendr POST request URL field.
Select Payload Type: JSON.
Map the Following Fields Back to Clay
Clay Column | Map From Sendr |
Full Name | first_name + last_name |
First Name | first_name |
Last Name | last_name |
Page URL | page_url |
Page Preview URL | page_preview_url |
Click Save once mapping is complete.
Step 6: Enable the Automation
After confirming:
Clay webhook is sending data
Sendr page generates successfully
Page URL is sent back to Clay
All required fields are mapped
Click Enable.
What Happens Automatically
Once enabled:
A row is enriched in Clay
Clay sends the lead to Sendr
Sendr generates a personalized page
The page URL and preview URL are pushed back into Clay
Your Clay table updates in real time
No manual exporting. No copy-pasting. No external automation tools.
In Conclusion
This automation ensures every lead processed in Clay automatically receives a personalized Sendr page, with enriched page data pushed back into your Clay workspace in real time. By keeping everything inside the Sendr Automation Builder, your workflow remains fast, scalable, and fully automated.
If you need help configuring advanced mappings or custom payload structures, reach out via live chat and our workflow team will be happy to assist.