When a user starts checkout but does not complete their purchase, their data is sent to Sendr where a personalized recovery page is created using their cart details.
This page, along with a dynamic GIF, is then synced back to Klaviyo and used in automated emails to re engage the shopper and drive them back to complete their purchase.
Why this matters
Abandoned carts are lost revenue, but most recovery emails are generic and easy to ignore.
With this automation, you are sending personalized, visually engaging experiences that remind shoppers what they left behind and guide them back to checkout.
This helps you increase recovery rates, improve engagement, and drive more conversions from your existing traffic.
Step 1 Install the automation template
Navigate to the Automations tab in Sendr
Click Browse Library
Select View Library under Klaviyo
Choose the Abandoned Cart Recovery Automation
Click Continue
Step 2 Configure your Sendr automation
Map the Metric ID field and select Checkout Started
Click Continue
Click Lets go to activate your automation template
Step 3 Customize your automation in Sendr
Click the gear icon to open the automation builder
Ensure the metric is set to Checkout Started so the automation targets users who abandon checkout
Map the Profile ID from Klaviyo’s payload
Use SendrAI to extract and map First Name and Last Name
Click Save to store your changes
Step 4 Enrich customer data
Configure the Get Profile by ID step
This ensures you are using the most up to date customer information for personalization
Step 5 Generate the Sendr page and GIF
Set Render GIF to YES
Map the following fields from the Klaviyo payload
Checkout URL as the dynamic video background
Product name
Product image
Checkout URL
Email
These variables will power your personalized Sendr page
Click Save after mapping all values
Step 6 Send data back to Klaviyo
In the final step, update the Klaviyo profile with Sendr data
Map Email and Profile ID
Create Sendr custom fields and map
Sendr Page URL
Sendr GIF
Click Save and Enable the automation
Use the History tab to monitor incoming data and activity
Step 7 Create a segment in Klaviyo
Go to Lists and Segments in Klaviyo
Click Create and select Segment
Set the condition to Properties about someone
Filter by Sendr URL and ensure it is set to Text
Name and save your segment
Step 8 Build the abandoned cart email flow
Go to Flows and create a new flow
Set the trigger to Added to Segment
Enable Allow re entry so users can re enter the flow each time they abandon checkout
Step 9 Create your personalized email
Add an Email step
Write a compelling subject line and sender details
Click Edit to customize the email
Add your message and insert personalization variables such as
First Name
Sendr GIF
Sendr Page URL
Design your email to guide users back to checkout
Set the email to Live and save
Final Step
Turn on your Klaviyo flow and Sendr automation
Test the full journey by simulating an abandoned checkout
Ensure the Sendr page and GIF are generated and included in the email
Final Step
Turn on your Klaviyo flow and Sendr automation
Test the full journey by simulating an abandoned checkout
Ensure the Sendr page and GIF are generated and included in the email