Overview
This automation listens for the Emoji Reaction event inside Sendr.
Whenever a lead reacts to a video with an emoji, a Slack message is instantly sent to your team with the lead’s details and the reaction type.
This ensures no engagement goes unnoticed and allows your team to respond or follow up quickly while interest is high.
What This Automation Does
When a lead:
• Watches your Sendr video
• Reacts with an emoji
The automation will:
• Capture the lead’s details (name, email, company if available)
• Capture the emoji reaction type
• Send a structured Slack notification to your chosen Slack channel
All in real-time.
Before You Begin
Make sure:
• Your Sendr page includes a video with emoji reactions enabled
• You have Slack connected inside the Sendr Automation Builder
• You have permission to post messages in your selected Slack channel
No webhooks are required — this uses Sendr’s native Emoji Reaction event trigger.
Step 1: Create the Trigger
Go to Sendr → Automation Builder
Click Create Automation
Select Trigger Event → Emoji Reaction
Choose the specific Page Template
Click Save
This tells Sendr: “When a lead reacts with an emoji on this Page Template, start this automation.”
Step 2: Add Tool Execution (Condition Filter)
Add a condition to ensure the automation only runs for emoji reactions.
Click + Add Step
Select Tool Execution
Choose Run on Condition
Configure the condition as follows:
• IF Event → Emoji Reaction
• Condition → Contains → video played emoji reaction
• Then → Continue Automation
Condition Logic:
✅ The automation only proceeds when the engagement specifically matches an emoji reaction
❌ Other engagement types (comments, page visits, etc.) will not trigger Slack alerts
Click Save once the condition is configured.
Step 3: Add Slack Notification
Click + Add Step
Choose Slack
Select Send Channel Message to a Public Channel
Choose your Slack workspace and channel
Map the dynamic message fields (comes in the template)
Why This Extra Condition Matters
Adding the Tool Execution condition:
• Reduces false triggers
• Prevents engagement noise
• Ensures only emoji reactions send alerts
• Keeps Slack clean and actionable
Summary
Trigger: Engagement Event
Step 2: Condition → Value contains video played emoji reaction
Action: Send Slack Notification
This structured filtering ensures your team is notified only when a meaningful emoji reaction is made.
If you need help configuring the condition logic correctly, reach out via live chat and our workflow team will gladly assist.